Last minute bookings

Case Study: Transforming Occupancy Rates with Social Media Signup Links for Last-Minute Bookings

Jim Sterling
Customer Success
September 18, 2023
4 min

Customer Profile

Name: Laura Rodriguez

Background: Laura is a vacation rental host who owns a charming cottage on the outskirts of Barcelona, Spain.

Property: "Casa de Encanto" - A cozy cottage with a beautiful garden and a pool.


Laura's primary challenge was achieving consistent high occupancy rates throughout the year. While she had success with bookings in advance, she wanted to tap into the last-minute booking market to maximize her property's revenue.


Laura discovered the potential of using social media signup links to post special last-minute offers. She found a way to leverage, a service that allowed vacation rental hosts to create signup links to collect guest email addresses, to drive last-minute bookings.


  • Integration: Laura signed up for and began using the service to create signup links, which she then shared on her social media profiles, including Facebook and Instagram.
  • Special Last-Minute Offers: Laura offered exclusive last-minute discounts to anyone who subscribed through the signup links on her social media posts. These offers were time-sensitive, creating a sense of urgency.
  • Engaging Social Media Content: Laura used captivating images and posts to showcase her cottage's beauty and amenities, emphasizing the limited-time nature of the offers.


Laura's strategic use of social media signup links through yielded remarkable results:

  • 30% Increase in Occupancy Rate: The last-minute booking strategy led to a significant 30% boost in occupancy rates throughout the year, filling up her cottage during what were previously considered low-demand periods.
  • Higher Revenue: With increased occupancy, Laura's revenue from her vacation rental grew substantially. The last-minute bookings often came at higher rates due to the urgency factor.
  • Expanded Guest Base: Laura's social media campaign not only attracted last-minute guests but also expanded her guest base, as some of them returned for future stays.
  • Enhanced Social Media Presence: Laura's engagement on social media increased as her posts garnered more likes, shares, and comments. This helped raise brand awareness for Casa de Encanto.


Laura Rodriguez's success story demonstrates how strategically using social media signup links through can significantly impact a vacation rental business. Her occupancy rate increased by an impressive 30%, and her revenue grew substantially. By offering last-minute discounts and leveraging the power of social media, Laura filled her cottage during off-peak periods and expanded her guest base. This case study illustrates the potential of using social media as a tool for driving last-minute bookings and maximizing occupancy rates in the vacation rental industry.

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